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Quick Buy Now Button for WooCommerce — Addify

Skip the cart with a WooCommerce Buy Now button that sends single-item shoppers straight to checkout — boosts conversion for impulse purchases.

Completed: February 2022 Type: Portfolio Project

Available on the WooCommerce Marketplace by Addify · 4.4 ★ (17 reviews) · $39 annually

Quick Buy Now Button for WooCommerce adds a Buy Now button that skips the cart and sends shoppers straight to checkout. Per product or store-wide, the button shortens the path from interest to payment — which moves conversion on stores where the typical order is a single item.

I built this as a focused conversion-rate tool that fits cleanly alongside the default WooCommerce flow. The Buy Now button does not replace the add-to-cart button — it sits next to it, so multi-item shoppers still get their cart while impulse buyers get the fast lane.

The problem it solves

Every step between interest and payment is a leak point. Cart pages exist because multi-item shoppers need them, but for single-item purchases the cart is a speed bump — one more click, one more page, one more abandonment risk. Big retailers solved this years ago with Buy Now buttons; WooCommerce stores were stuck assembling it themselves.

The plugin gives merchants a one-toggle Buy Now button that drops shoppers directly into checkout with the product pre-loaded, while leaving the standard cart flow intact for everyone else.

What the plugin does

A focused checkout-acceleration layer for WooCommerce product pages:

  • Buy Now button per product — toggle the button on individual products
  • Store-wide enablement — apply the button to every product in one setting
  • Custom button text and styling — match the button to the storefront brand
  • Skip the cart and go to checkout — the button pre-loads the product and jumps to checkout
  • Works with simple and variable products — variation selection happens before the button activates
  • Compatible with WooCommerce Blocks checkout — works with the modern block-based checkout
  • Quantity-aware — the chosen quantity carries through to checkout
  • Position control on the product page — choose where the button renders relative to add-to-cart

How it is built

The button hooks into woocommerce_after_add_to_cart_button for rendering and uses a single AJAX call that adds the product to the cart and immediately redirects to the checkout page. Variation validation happens server-side before the redirect, so the buyer cannot bypass required option selections. The plugin respects the global cart state — Buy Now does not clear an existing cart unless the merchant configures it to.

The plugin is HPOS-compatible, fully translatable, and works with both classic shortcode-based checkout and the modern WooCommerce Blocks checkout.


Marketplace adoption

A 4.4-star rating across 17 reviews on the official WooCommerce Marketplace reflects the simplicity-as-feature value proposition. The plugin does one thing and does it well — accelerate single-item checkout — and the merchants who buy it want exactly that, not a feature-bloated alternative.

  • Marketplace rating: 4.4 stars — based on 17 customer reviews on the official WooCommerce Marketplace
  • Conversion-focused customer base — used by stores optimising single-item purchase paths
  • Blocks-checkout compatibility — works on the modern WooCommerce checkout
  • Composes with the standard cart flow — Buy Now sits alongside add-to-cart, not in place of it
  • Multi-year tenure on the marketplace — continuously maintained through WooCommerce releases

Need a custom WooCommerce plugin built like this?

I build production-grade WooCommerce plugins like the ones I shipped on the official WooCommerce Marketplace — focused single-purpose tools that play nicely with the default WooCommerce flow. If you need a custom checkout or conversion tweak, let’s talk.

See my WooCommerce plugin development service

Project Details

  • Completed February 2022
  • Project Type Portfolio