B2B for WooCommerce — Addify

B2B for WooCommerce is the all-in-one wholesale suite on the official WooCommerce Marketplace. It bundles every piece a wholesale store needs — custom B2B registration with admin approval, role-based pricing, tax exemption, hide-pricing-for-guests, wholesale catalog visibility, and a redesigned B2B account dashboard — into one cohesive plugin instead of a stack of single-purpose ones.

I architected this as a modular B2B platform — each feature is a self-contained module so merchants can switch on what they need without inheriting the whole surface area. It is the most comprehensive Addify product on the marketplace and the standard pick for stores that need a full wholesale operation rather than a single tweak.

The problem it solves

Running a wholesale operation on top of WooCommerce normally means assembling four or five separate plugins — one for registration, one for role pricing, one for tax exemption, one for hiding prices, one for catalog visibility — and then praying they cooperate. They rarely do, and the integration debt eats the ops team alive.

B2B for WooCommerce gives merchants one cohesive suite where the modules know about each other, the data model is shared, and the admin UI is unified instead of seven plugin settings pages competing for attention.

What the plugin does

Every feature a real wholesale store needs, wired into one plugin with one admin surface:

• Custom B2B registration form — extra fields like company name, VAT number, business type, with admin approval workflow
• Approval queue for new B2B accounts — merchant reviews registration before granting wholesale access
• Role-based pricing — different prices per WordPress role with percentage or fixed discounts
• Tax exemption per role — wholesale buyers checkout net, retail buyers checkout gross
• Hide prices for guests — force login before catalog pricing is visible
• Wholesale catalog visibility — show or hide specific products and categories per role
• Custom B2B account dashboard — rebuilt My Account area with wholesale-relevant endpoints
• Bulk order form for wholesale buyers — quickly add many SKUs to the cart in one go

How it is built

The plugin is a modular OOP codebase — each feature lives in its own namespaced module that can be toggled independently, and the modules talk to each other through a shared service layer. Pricing logic plugs into woocommerce_product_get_price and the variation pricing filters; registration extends the WooCommerce account form hooks; approval workflow uses a custom user meta state with role transitions driven through WordPress capability APIs. The admin UI is built with WP’s settings APIs and a custom tabbed framework so the suite presents as one product, not seven.

The plugin is HPOS-compatible, fully translatable, and ships with REST endpoints for external ERP integrations — which is essential at the price point this product targets.

Marketplace adoption

Hundreds of wholesale stores run their B2B operation on this plugin. The 4.7-star rating across 133 reviews and the $179 annual price point reflect the seriousness of the customer base — these are stores betting their wholesale revenue on the suite, not casual installs.

• Marketplace rating: 4.7 stars — based on 133 customer reviews on the official WooCommerce Marketplace
• Premium B2B suite — one of the highest-priced Addify products, reflecting the depth of functionality
• Active wholesale customer base — stores in industrial supply, food service, fashion wholesale and trade rely on it
• Modular architecture pays off — merchants enable only the modules they need without inheriting the whole feature surface
• Long-running on the marketplace — multi-year tenure with continuous updates through WooCommerce major releases